Session #70: Don’t Believe the Hype

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This month’s Session, hosted by Mr David J, touches on a theme of disappointment – when a much-anticipated beer fails to live up to its hype.  In this modern age of all-pervasive social media it is easier than ever to whip up a frenzy of excitement over just about anything you want, and beer is no exception.  But should we listen?

Well, actually I think yes we should.  But, and this is the important bit for me, we should listen carefully.  There is, as they say, no smoke without fire.  But smoke can cloud your vision.  So, if there is a lot of hype about a beer, there is probably a good reason.  OK, it may be all marketing, but that should be pretty obvious if you pay attention to the actual sources.  On the other hand, lots of different people saying how fantastic a beer is should be a pretty good indication that there is some substance behind that.  Apply a bit of perspective though.  Despite all the hype, the odds are that this isn’t (or at least, isn’t to you) actually the best beer in the world.  If you set your expectations too high you’re bound to be disappointed.  Other people have different experiences against which they compare something, so it might be the best beer they’ve had, or their tastes might be different.

I guess what I’m saying is, by all means let others guide you to what might be good, but don’t take it to seriously and judge what you try on its own merits.

Don’t believe the hype, but don’t ignore it!

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